portfolio

Content design, UX and digital marketing

Education Horizons

As Lead Content Designer at Education Horizons, I work closely with product designers and product owners to improve the UX of features in Zunia.

Examples of my work

Here are two case studies of my work.

Worksafe

I worked with the Office of Industrial Relations on the redevelopment of the worksafe website. This included:

• Content audit and review

• Mapping of content to new IA

• Developing user stories

• Working with subject matter experts and key stakeholders to review and rewrite content

• Turning complex, legal content into user-focused, plain-English content

• Working with designers to make sure content aligned with design elements.

Example content:

• Injury prevention and management program

• Creating safe work

Somerville House

I worked with Somerville House to refresh and rewrite their website content during their website redevelopment project. This included:

• Providing advice on the new information architecture (IA)

• Consolidating and editing existing content

• Rewriting content using less formal and more inclusive language

• Migrating content into the new CMS

• Developing a website style guide.

Earth Resources

As the Lead Content Specialist for the Department of Jobs, Precincts and Regions (Resources and Mining branch), I was responsible for the content phase of the redevelopment of the Earth Resources website. This included:

• Development of a content strategy and style guide

• Working with subject matter experts and key stakeholders to review and rewrite content

• Turning complex, science-based content into user-focused, plain-English content

• Managing a team of copywriters and content migrators

• Reporting and presenting on the project to get stakeholder support.

Vivid Sydney at Chatswood

I worked with Willoughby City Council to promote VIVID SYDNEY AT CHATSWOOD via their social media channels and online advertising during the 2018 Vivid Sydney festival. This included: 

• Preparation of a content plan to promote the festival

• Management of all social channels

• Management social media advertising, and google advertising throughout the festival

• Reporting on the results

Read about the success of the campaign.

Sustainability Victoria

I was hired by Sustainability Victoria to give advice on and implement the recommendations from a Digital Engagement Strategy which had been developed by an external agency. 

Key Responsibilities

• Increase traffic to and engagement within the Households section of the Sustainability Victoria website

• Select and manage a digital agency to roll out a scope of work including: ▪ SEO audit ▪ Content optimisation and content strategy

• Develop and implement a social media strategy for the ‘smarter renovations’ program

• Enhance, set up and manage multiple Google AdWords campaigns

• Weekly reporting on success of the digital engagement strategy, using analytics tools

Read about the success of the campaign.

Australian Drug Foundation

The Australian Drug Foundation (ADF) is Australia's leading body committed to the prevention of alcohol and other drug problems in the community. I was employed to execute and manage an awareness campaign about the risks associated with cannabis use for young people. 

Read about the success of the campaign.

Golden Sound